The Gazelle Methodology

To improve the Revenue Per Available Room (REVPAR) and Gross Operating Profit Per Available Room (GOPPAR) of our client’s hotels we use a strategic methodology. We implement unique developed best practices, best of breed hotel industry technology and a rudimentary structure to set the stage for solid revenue growth.

We focus on the following key areas to drive the success of your property:

  • Revenue Management
  • Distribution
  • Internet Marketing
  • Online Reputation Management
  • Social Media Marketing
  • Hotel Website Design
  • Hotel Management & Operations

Revenue Management

Through a series of proven techniques, we will optimize the financial results of your hotel or resort. Key action points include:

  • Evaluation of the main competitors
  • Benchmarking of rates over a year period
  • Adopt a healthy market segmentation for the hotel
  • Creation of demand calendar
  • Assist with the annual budgeting process
  • Develop a forecasting model for the hotel
  • Creation of pricing grid with a transparent public rate structure
  • Set strategic pricing for negotiated, corporate and group rates

We will basically handle all Revenue management tasks on a daily, weekly and monthly basis.

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